About me
Hi! I’m Amber van den berg
Gorgias Certified partner
I’ve been breathing customer experience for years, and then I started at Wildride as their very first employee, right in the middle of the BFCM chaos. More than 2,300 tickets came in without a single automation in place. Everything was handled manually, inboxes were messy, and customers were waiting too long, which led to frustration on all sides. I immediately knew one thing: this had to change.
Not long after, Wildride went viral on Instagram multiple times. Great news for the team, but every viral post meant our inbox exploded all over again. What was exciting for marketing quickly became overwhelming for customer care. For me, this was the clearest sign that we needed structure and automation, not just to survive the peaks but to build a solid foundation.
I started building from the ground up creating simple processes, automations, and guidelines that could take repetitive tasks off our plate. Step by step, efficiency improved, and customer support finally had room to breathe.
When Gorgias launched their AI Agent, I was skeptical at first. But after customizing it to match our brand voice and training it carefully, the results spoke for themselves. Within one month, the AI Agent was handling 33% of our incoming tickets. Within a year, we reached a 75% automation rate an ambitious goal I had set for myself.
Along the way, I began sharing my experiences on stage, speaking at different events to inspire other brands with what automation and AI can make possible. After those talks, I kept receiving the same question: “Can you help us, too?” That’s when I realized where my real energy and excitement comes from: helping brands turn chaos into clarity and showing them how automation can transform not only their customer service but their entire business.
That’s when Rivé was born. Out of the chaos of those peak moments, and the joy of seeing automation transform the way a business runs, I realized this was bigger than just one brand. I wanted to help more companies build systems that create clarity, efficiency, and freedom.
Why you should call me? Because I know both sides of the story. I know what it’s like to drown in tickets and frustrated customers, and I know how to build a system that flips the script. I don’t just design strategies; I roll up my sleeves, implement, test, and optimize until the results speak for themselves. I’ve been in the trenches, I’ve scaled automation through explosive growth, and I’ve seen firsthand how the right setup can free a team, delight customers, and unlock growth.
For me, automation isn’t just about efficiency. It’s about creating calm in the middle of chaos, giving customers a better experience, and freeing up human teams to focus on what really matters.
Today, with Rivé I work with brands to do exactly that: turning overwhelming customer service peaks into opportunities for growth.
Services
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Gorgias implementation
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Consultancy
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AI & Automation strategy
Not sure what you need? Book a 30 min call.
“Couldn’t have asked for a better partner-in-automation! 💛
Working with you again felt like picking up right where we left off: aligned, energized, and always chasing that sweet spot between CX efficiency and empathy. You just get it and that made all the difference.”
Lucinda • Head of CX @Jesper Home
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You show me what’s going on in your inbox, tell me what’s frustrating you, and I’ll share what I would change.
No sales pitch. Just honest advice and practical ideas you can actually use.